Advertising still works – Yells sales increase by 70%

Just as we all started to think that advertising revenues were dropping off from the more traditional channels. Something has come along to show everyone that advertising does still work.

Is the video below the catchiest television advertisement ever? Even if it isn’t, it does appears to have done its job. Yell’s sales have increased by a huge 70% since this campaign started and needless to say it plans to carry it on. I have to admit it I can’t get the song out of my head after watching it just once.

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