Don’t Panic’s Guide to Social Media

I know I haven’t posted in a while, this is because I managed to take my family away on a holiday to Tenerife.

I got back at 4am on Wednesday morning and got back to work on Thursday morning albeit very tired.

All I can say is I was extremely busy almost immediately catching up and then heading straight down to London to attend Don’t Panic’s Guide to Social Media on Friday and then a new business meeting on Friday afternoon.

I attended the conference with my colleague Stuart Bruce and it proved to be very interesting with some useful insights being shared.

The event’s speakers included: Neville Hobson, Marshall Manson (Edelman), Meg Pickard (The Guardian), Kerry Bridge (Dell), Stephen Davies (Webitpr), Graham Goodkind (Frank PR), Simon Wakeman (Medway Council), Sam Barrett (Oxfam) and Robin Goad (Hitwise).

One comment which interested me was from Kerry Bridge when she said: “If you blog in the top ten languages you can cover off 95% of the online community on the planet.” This is quite interesting for me as I may be engaging in a huge global blogger relations campaign pretty soon.

I also found Marshall’s comments very refreshing as he held his hand up to a few social media mistakes with Walmart. They have used those mistakes to improve their campaign and it is now working really well.

Marshall had a very similar view to my own in that he said there are no experts and there is no handbook to implementing social media. This is so true – any one of us who work in this space can only try to do their best by trying to make sure everything is as transparent as possible.

I mainly went to catch up with a few guys and I really enjoyed meeting some of the people that I regularly speak with in the virtual/digital world. Stephen Davies (a big toon fan) and I were amused by how different people are when you actually meet them in the flesh as you always seem to think people will look different to what they actually do.

I am not going to go through the entire conference but if you are interested in what was covered at it Stuart was typing away furiously and live blogged it using coveritlive.

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2 comments on “Don’t Panic’s Guide to Social Media
  1. Aha! So that’s where you have been for the last week. For those not in the know, Chris is my next door neighbour and works in PR which enables him to go off to nice places on Sunday afternoons with his family.
    I, on the other hand, am a sub-editor slogging away on the Yorkshire Evening Post website uploading a minute-by-minute account of the Leeds United match.
    Which Leeds have just lost….

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