Jaguar “Actual Reality” stunt is well executed

I spotted this campaign on Digital Buzz this week from Jaguar at the “Big Boys Toys” expo in New Zealand. The brand attempted to take Virtual Reality Experiences to the next level by tricking the person involved and actually taking the car on the road.

It feels more like a prank, than a PR stunt, but I like the way it was executed and let’s face it – it got people to talk about the car and the brand which is the objective of the whole thing.