Media relations – an amusing story

I have just read an amusing story about a public relations officer from 02 calling a journalist of a tech publication. It’s a fantastic read and a perfect example of how not to discuss your approach to a journalist with the rest of your colleagues.

In this case its because the journalist had been listening to him talking about it for the last five minutes – ouch. I feel his pain – if you have a similar story, feel free to share it….