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Official PR fees in Technology revealed as £87,000 per head

Last week, PR Week revealed its Top 40 Tech PR Agencies in the UK based on revenue. It supplied some interesting  statistics and having a closer look at them I felt I could take a different slant on it as I was interested in something else other than revenue.

PR Week said:

The majority of tech agencies are adjusting to this changing landscape and consequently are experiencing rising fee incomes. The total tech fee income of PRWeek’s latest Top 40 Tech Consultancies sample is up almost 30 per cent on last year

So it appears its good news for us all that work in tech PR and I was pleased to see a lot of the usual suspects in here. However, on closer examination of the table it supplied, I felt it would be more interesting to look at what the average fee is per head in Tech PR in 2013 as nobody ever seems to reveal this figure and I don’t quite know why. Working in this industry we all seem to believe that it is underpaid, and the last few years have been quite a challenge for some PR companies, but it seems the top Tech agencies are deriving some great fee levels in 2013.

The most interesting was the agency that came 12th in the original list received fees of £265,000 per head. Wow that is impressive and I tip my hat to their team as they must have been busy over the last twelve months. One can only dream of fees like that here at Prohibition. Edelman the top tech PR agency according to the revenue only secured around £100,000 per head and the agency with the lowest fee per head was Jargon PR at around £35K per head. Now I know this isn’t extremely scientific but if these figures are correct I believe that it shows that despite the downturn recently the industry is actually alive and kicking and we should all be quite optimistic.

I have sorted the same table out below but now it is sorted by fee per head with each agencies original placing in the rank box far left.

What do you think about average fees being £87,000 per head in tech PR?

Original Rank Company Total PR income (£k) PR Staff Fee per head (£K)
12 Publitek 2,126 8 £265.75
37 Orb Communications Group 2,327 16 £145.44
25 Mulberry Marketing Communications 1,748 13 £134.46
11 Pinnacle Marketing Communications 2,146 18 £119.22
22 Ruder Finn UK 3,266 29 £112.62
15 3 Monkeys Communications 5,571 50 £111.42
1 Edelman 39,697 388 £102.31
28 Cuban Eight 613 6 £102.17
17 Red Lorry Yellow Lorry 1,381 14 £98.64
7 Nelson Bostock Group** 7,094 75 £94.59
4 Brands2Life 7,746 82 £94.46
19 Babel PR 1,116 12 £93.00
3 The Good Relations Group* 16,045 174 £92.21
20 Spark Communications 1,080 12 £90.00
24 The Reptile Group 1,513 17 £89.00
9 The Red Consultancy 13,878 157 £88.39
2 Hotwire 7,523 86 £87.48
8 Waggener Edstrom Worldwide 3,474 40 £86.85
10 EML Wildfire 2,337 27 £86.56
18 Marlin PR 1,193 14 £85.21
6 Octopus Group 5031 61 £82.48
21 Aspectus PR 1,450 18 £80.56
35 Seven Hills 1,756 22 £79.82
33 Say Communications 1,751 22 £79.59
14 Liberty Comms 2,015 26 £77.50
23 Atomic PR 1,077 14 £76.93
29 Man Bites Dog 1,140 15 £76.00
16 Speed Communications 2,954 39 £75.74
38 de Winter 600 8 £75.00
40 Freshwater UK 3,146 44 £71.50
39 Fresh Public Relations 132 2 £66.00
13 Berkeley PR International 2,235 35 £63.86
5 Bite Communications 6,310 106 £59.53
31 Citypress 2,788 47 £59.32
30 iseepr 402 7 £57.43
34 Dynamo Communications 286 5 £57.20
21 Hope&Glory 617 11 £56.09
26 Proactive International PR 668 12 £55.67
27 Napier Partnership 608 13 £46.77
36 Jargon PR 213 6 £35.50
Average fee per head (£k) = £87,000

 

Chris Norton

Chris is listed in the world's top 30 PR bloggers and a regular conference speaker on crisis management and social media marketing. He is also co-author of Share This Too and lectures on digital communications at Leeds Metropolitan University.

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