This piece of work caught my eye today, Zoopla the property search site has produced its Property Power 100 which is a list of the top 100 estate agents in the UK. I think is a fairly nice piece of work – rather simple but smart. The reason for creating a Twitter list like this is very simple, links, but this is how the brand describe it:
What is it?
A leaderboard for UK Estate Agents in Social Media as scored by Klout.
How are the scores calculated?
Initially via Klout, though we’ll be pulling more sources and signals over time including Zoopla’s own AskMe scores.
The social networks that influence a user’s Klout Score are Twitter, Facebook, Google+, LinkedIn, Instagram, Foursquare, Wikipedia and Klout itself.
The smart bit about this is that if you submit your agency you can embed the logo which is both a great piece of branding for Zoopla and of course it doubles -due to its embed code – as a link back to the page helping the overall SEO ranking of the page and of course Zoopla itself.
I think the leader board app used is good I think it would be even better if they could have embedded that into your own blog too but on the whole I think this is a solid piece of online PR and SEO.