Could football teams benefit from using social media?

As a keen football fan, I was interested to read an article on Brand Republic reporting that Chelsea FC has made its website much more social.

Supporters can now download widgets relating to fixtures, Chelsea TV and player feeds. There is also a new forum where fans can discuss the latest rumours etc. All of the widgets are exportable to the popular social networking sites.

Now I applaud them for doing something social but this got me thinking about useful football widgets.

Surely a useful one could be ‘The Fans’ Choice’ widget. This could enable the club’s fans to vote for the players for the next team. Your vote would count – you actually get a say in your own team. The more votes a player(s) receives the more chance he has got of being in the fans’ team. Just a thought.