I loved the story last week about Chelsea starting to use Twitter to communicate directly with fans. Basically, Chelsea FC has begun Twittering (under its mascot’s name) following a huge growth in fake Chelsea FC accounts. I can imagine there are quite a few people out there who would love to hear the ins and outs of their clubs.
My club (Liverpool FC) were apparently the first to use it and now others appear to be springing up everywhere. Liverpool has more than 17,000 followers but it also has a number of copycat Twitter users here is one example: http://twitter.com/liverpool
To be honest, these new channels will be useful but only if they are used properly and the clubs engage appropriately with their fans. For instance: why don’t they offer something special/unique to their communities like free tickets for retweeting a #hashtag competition for example? I have started to follow both today so I will be watching these two very closely.