Is social media a waste of time in business?

Here is an interesting blog post I found whilst researching something for a client this morning. Basically Jim Tobin from WebPro News takes an interesting view on how social media is just a distraction and adds nothing to your business.

It certainly got me reading and he does make some interesting points. The best of which is that you have been distracted for 30 seconds reading his article.

I decided to distract myself for a further minute while I commented on the article and pointed out that if social media is used correctly it can lead to new business pretty quickly – even if you don’t specialise in social media.

For instance, if a business adopts an effective social media programme it can provide better search engine rankings and web traffic for that company, which can often lead to further new business opportunities, as potential clients click through to your site.