If you like a guerrilla marketing campaign or two, this case study video walks you through the charity campaign that tried to combine the Whopper with the Big Mac to create the McWhopper. The campaign secured extensive media coverage and was backed by a fully integrated digital suite and although Mcdonalds didn’t want to play ball, the McWhopper became a meme that people across the globe made themselves and made a donation to World Peace Day. It raised awareness of peace which was its overall objective. It has been made into a Cannes Lions winning film which you can enjoy below. A big hat tip to my good friend at the Digital Buzz Blog for this one.