Vinnie Jones’ hard and fast Hands-only CPR – A brilliant social media campaign

I had to share this video as I spotted this campaign on the news this morning and I think it is a brilliant campaign from the British Heart Foundation that has combined humour with a serious issue. Many people in the UK don’t know how to give CPR when someone is in cardiac arrest and the idea of doing it to the music of Staying Alive is just genius as it makes memorable. If it saves one person’s life it will be a campaign worth doing and I think it has been executed beautifully. image

They have gone all out on a viral and social campaign by making sure all of their channels have been presented correctly in the form of a social media hub. They have an iphone app, videos, a blog and you can even buy campaign T-shirts.

Their twitter channel has more than 17,000 followers and asks you to use the campaign hashtag #hardandfast – again very clever messaging.

Then they have gone one step further by asking people to sign their online petition to make emergency life skills as part of the national curriculum. The site states:

“Knowing how to stop bleeding, open an airway or perform CPR should be considered as important as knowing your times tables.

“We want to create a new generation of life savers across the UK by ensuring that emergency life support skills (ELS) are taught in all schools and communities.”

I think more people in the UK should learn general first aid as you never know when you might need it.

Well done to all of those involved.

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4 comments on “Vinnie Jones’ hard and fast Hands-only CPR – A brilliant social media campaign
  1. I know it’s a great campaign. I would love to work on something wholesome like this. I think my ideal client is a charity now – it must feel great when you make a difference with a proper campaign.

  2. Great post, Chris. So much so that you inspired me to write one myself!

    http://www.onetoomanymornings.co.uk/life-saving-marketing/

    I too saw this campaign promoted this morning and it immediately captured my imagination. I think the British Heart Foundation has pitched it just right – a really good mix of humour and advice.

    I agree with the comment you made above – to be part of a campaign that will save people’s lives must be very rewarding indeed.

  3. Hi Gavin, I know it’s brilliant. Their guys responded to me on Twitter too to say thank you which was a nice touch. A guy has the job of social media manager and I imagine today his job has gone nuts but he seems to be doing a good job.

    I will take a read through your post. Thanks for the comment. 🙂

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