Linked in and Twitter finally combine status updates

I meet lots of entrepreneurs and business leaders who are all interested in using Twitter and the other social channels to grow their business and communicate their marketing imagemessages. I tell them that Twitter is about relationships, and growing those relationships, which in-turn should help grow their business. I have made quite a few real-life friends and contacts through Twitter and often the relationships started online and then one of us picked up the phone, or Skyped each other, or simply had a good old fashioned meet up.

Twitter has without doubt become the golden boy of the media in the last 12 months, although some of the more upcoming applications like Foursquare and Google Wave are starting to turn heads. The really exciting one for me will actually be Google Social Search, which I think will have quite a substantial impact on the communications industry, similar to the (pardon the pun) waves Google side-wiki has been making.

The question many business owners struggle with is how do they make money out of Twitter and I tell them it doesn’t always work like that, it isn’t an instant process. However, there are many brands which are using Twitter as just a broadcasting platform, to share their offers with their followers and to be honest that can work well for some.

The big Twitter news this week is that Linked-in has partnered with Twitter so users are now able to update their statuses from either platform. I think this is a good idea, although there were quite a few ways around it anyway by using tools like Ping.

The Linked-in Blog comments:

The idea is simple: When you set your status on LinkedIn you can now tweet it as well, amplifying it to your followers and real-time search services like Twitter Search and Bing. And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool.

To be honest, I have always found Linked-in to be a little too static and dry but I know it can be a very useful resource. Most decent recruitment companies have been using it for years to track people down with certain specialisms.

My advice to get the most out of Linked-in would be to add everyone you know and everyone you meet and keep your profile up to date. The extra links you put into this network can prove very useful indeed, especially if you want to get the lowdown on a potential new client etc. For a really good list of ways to get the most from Linked-in try this.

It seems Linked-in is starting to make adjustments to make itself less static and more instant and if this new partnership helps that process then it should be seen as a good thing. I think it’s time for Linked-in to step up and show why it is such a widely used network – it certainly cannot rest on it’s laurels anymore.

What do you think of Linked-in?

Posted By Chris Norton

Chris is listed in the world's top 30 PR bloggers and a regular conference speaker on crisis management and social media marketing. He is also co-author of Share This Too and lectures on digital communications at Leeds Metropolitan University.


Paul Stallard

I am a big fan of LinkedIn but like you have always been a little frustrated by how static it is. I do believe they are doing a better job of resolving this but it still has a fair way to go. That said, I find it an invaluable tool for storing the contact details of journalists and analysts that I deal with….especially in a world where so many of them are moving around so much.

My question is how to get followers on Twitter to join your LinkedIn profile without bombarding people with requests. Any ideas?

Chris Norton

Good question Paul, I tend to use my Twitter account slightly differently to Linked-in although from time to time, I do put a message out asking if people want to link up. However, that can get a bit tiresome as I do see some people doing it every other day. I think you have to rely on the fact that people will search you out if you want to link up.

I am sure there will be a good strategy to getting your followers to link up though. I will have a think.

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